How are human beings and wine alike? They both love air! It's more of a necessity for us humans, but you still want to cater to your wine's wants. Aeration introduces air into the wine during the pour, providing a better mouth-feel, enhanced bouquet, and improved flavor. Your wine will appreciate the self-confidence it gains from the process, and that will undoubtedly improve its relationship with you. Aerators and funnels also help when aiming wine into a Decanter.